Projcollab:Know our market - Identify our consultancy competencies

=Making a decision= Once you’ve analysed your marketplace, overlay the skills and experience you plan to offer against these trends, and assess whether there will be sufficient demand for your expertise in the business community that you can target, given a sufficiently benign competitive environment.

Opportunities
Opportunities: external chances to make greater sales or profits in the environment.

Threats
Threats: external elements in the environment that could cause trouble for the business.

Outline the essential requirements

 * Skills
 * Capabilities
 * Resources required

What we'll do

 * What you will do
 * What you might do in the future with:
 * development
 * recruitment
 * partnership
 * What you will never do

Mission Statement
The following should appear in a mission statement:


 * Role or contribution
 * Profit (specify), or
 * Service, or
 * Opportunity-seeker

Business Definition:
 * This should be defined in terms of the benefits you provide or the needs you satisfy, rather than in terms of what you do or what you make

Distinctive competence:
 * What essential skills/capabilities/resources underpin whatever success has been achieved to date?

Indications for the future:
 * What the company will do
 * What the company might do
 * What the company will never do

Example Mission Statement
Pret a Manger:


 * “Our mission is to sell the freshest hand made food of the highest possible quality. We ruthlessly avoid preservatives, additives and obscure chemicals found in much of the ‘prepared’ and ‘fast’ food on the market today”

=See also=
 * Back to Projcollab:Know our market